Undergraduate

BSc Business Administration

Structure & Syllabus

The 12-unit BSc degree consists of 4 Foundation, 4 Advanced, and 4 Specialist units. The four study routes include a general pathway and three specialist pathways:

There are four pathways to the BSc degree. These include a general pathway and three specialist pathways:

BSc Business Administration (General Pathway)

BSc Business Administration with Marketing

BSc Business Administration with Human Resource Management

BSc Business Administration with International Business

BSc Business Administration (general pathway)

Foundation level (four units)
Two compulsory full units:
Management and the Modern Corporation [BBA0010]
Accounting for Management [BBA0020]
PLUS four compulsory half units:
Business Analysis and Decision Making [BBA0030]
Business Statistics [BBA0040]
Business Study Skills and Methods [BBA0050]
Management & Communication Skills [BBA0060]
Advanced level (four units)
One compulsory full unit:
Strategic Management* [BBA0070]*
PLUS three full units from:
Marketing Management [BBA0080]*
Human Resource Management [BBA0090]*
Production and Operations Management [BBA0100]*
Management Information Systems [BBA0110]*
Management Accounting [BBA0120]*
Specialist level (four units)
One compulsory full unit:
Modern Business in Comparative Perspective [BBA0130]*
PLUS the equivalent of three full units from:
Advertising and promotion in brand marketing [BBA0165]* (full unit) (previously known as 'The marketing industry and modern society)
International Human Resource Management [BBA0180]* (full unit)
Accounting for Strategy [BBA0230]* (full unit)
Innovation Management [BBA0250]* (full unit)
Marketing Research [BBA0150]* (half unit)
Consumer Behaviour  [BBA0170]* (half unit)
Managing Organizational Change [BBA0190]* (half unit)
The individual at work [BBA0200]* (half unit)
European Business [BBA0210]* (half unit)
Multinational Enterprise [BBA0220]* (half unit)
International Finance and Accounting [BBA0240]* (half unit)
Japanese Business in Europe [BBA0260]* (half unit)

1. Business Administration with  Marketing

Foundation level (four units)
Two compulsory full units:
Management and the Modern Corporation [BBA0010]
Accounting for Management [BBA0020]
AND four compulsory half units:
Business Analysis and Decision Making  [BBA0030]
Business Statistics [BBA0040]
Business Study Skills and Methods [BBA0050]
Management & Communication Skills [BBA0060]
Advanced level (four units)
One compulsory full unit:
Strategic Management [BBA0070]
AND one marketing full unit:
Marketing Management [BBA0080]
AND two full units from:
Human Resource Management [BBA0090]
Production and Operations Management [BBA0100]
Management Information Systems [BBA0110]
Management Accounting [BBA0120]
Specialist level (four units)
One compulsory full unit:
Modern Business in Comparative Perspective [BBA0130]
AND the equivalent of two full marketing units:
Consumer Behaviour [BBA0170] (half unit)
Marketing Research [BBA0150] (half unit)
Advertising and promotion in brand marketing [BBA0165]* (full unit) (previously known as 'The marketing industry and modern society)
PLUS the equivalent of one full unit from:
International Human Resource Management [BBA0180] (full unit)
Accounting for Strategy [BBA0230]* (full unit)
Innovation Management [BBA0250]* (full unit)
Managing Organizational Change [BBA0190]* (half unit)
The individual at work [BBA0200]* (half unit)
European Business [BBA0210]* (half unit)
Multinational Enterprise [BBA0220]* (half unit)
International Finance and Accounting [BBA0240]* (half unit)
Japanese Business in Europe [BBA0260]* (half unit)

2. Business Administration with  Human Resource Management

Foundation level (four units)
Two compulsory full units:
Management and the Modern Corporation [BBA0010]
Accounting for Management [BBA0020]
AND four compulsory half units:
Business Analysis and Decision Making [BBA0030]
Business Statistics [BBA0040]
Business Study Skills and Methods [BBA0050]
Management & Communication Skills [BBA0060]
Advanced level (four units)
One compulsory full unit:
Strategic Management [BBA0070]
AND one human resource management full unit:
Human Resource Management [BBA0090]
AND two full units from:
Production and Operations Management [BBA0100]
Management Information Systems [BBA0110]
Management Accounting [BBA0120]
Marketing Management [BBA0080]
Specialist level (four units)
One compulsory full unit:
Modern Business in Comparative Perspective [BBA0130]
AND the equivalent of two full human resource management units:
Managing Organizational Change [BBA0190] (half unit)
The Individual at Work [BBA0200] (half unit)
International Human Resource Management [BBA0180](full unit)
PLUS the equivalent of one full unit from:
Advertising and promotion in brand marketing [BBA0165]* (full unit) (previously known as 'The marketing industry and modern society)
Accounting for Strategy [BBA0230]* (full unit)
Innovation Management [BBA0250]* (full unit)
Consumer Behaviour [BBA0170] (half unit)
Marketing Research [BBA0150] (half unit)
European Business [BBA0210]* (half unit)
Multinational Enterprise [BBA0220]* (half unit)
International Finance and Accounting [BBA0240]* (half unit)
Japanese Business in Europe [BBA0260]* (half unit)

3. BSc Business Administration with International Business

Foundation level (four units)
Two compulsory full units:
Management and the Modern Corporation [BBA0010]
Accounting for Management [BBA0020]
AND four compulsory half units:
Business Analysis and Decision Making [BBA0030]
Business Statistics [BBA0040]
Business Study Skills and Methods [BBA0050]
Management & Communication Skills [BBA0060]
Advanced level (four units)
One compulsory full unit:
Strategic Management [BBA0070]
AND one international business full unit:
Human Resource Management [BBA0090]
AND two full units from:
Production and Operations Management [BBA0100]
Management Information Systems [BBA0110]
Management Accounting [BBA0120]
Marketing Management [BBA0080]
Specialist level (four units)
One compulsory full unit:
Modern Business in Comparative Perspective* [BBA0130]
AND the equivalent of atleast two full international business units chosen from:
International Human Resource Management [BBA0180] (full unit)
European Business [BBA0210] (half unit)
Multinational Enterprise [BBA0220] (half unit)
Japanese Business in Europe [BBA0260] (half unit)
PLUS either a half unit** or the equivalent of one full unit from:
Advertising and promotion in brand marketing [BBA0165]* (full unit) (previously known as 'The marketing industry and modern society)
Accounting for Strategy [BBA0230]* (full unit)
Innovation Management [BBA0250]* (full unit)
Consumer Behaviour [BBA0170] (half unit)
Marketing Research [BBA0150] (half unit)
Managing Organizational Change [BBA0190] (half unit)
The Individual at Work [BBA0200] (half unit)
International Finance and Accounting [BBA0240]* (half unit)
Notes: Students who successfully complete the general pathway will be awarded the BSc Business Administration.  Students who successfully complete a specialist pathway will have the name of the pathway reflected in the title of the award. Not all units will necessarily be available in every year. *Units have prerequisites. **Students can select a half unit only if two-and-a-half international business units have previously been selected at Specialist level.